Unlocking Real-World Assets: VIRA Ventures Invests in GEMx
At VIRA Ventures, we are driven by a vision to support pioneering companies that redefine industries and create new opportunities through technology. We are excited to announce our investment in GEMx, a Swiss fintech innovator bringing institutional-grade real-world asset tokenization to the gemstone market.
Bridging Tradition and Innovation
Precious gemstones have long been recognized as valuable, tangible assets. However, access to high-quality investment-grade stones has historically been limited to a small group of specialized investors due to high entry barriers, illiquidity, and lack of transparency. GEMx is changing that paradigm by combining blockchain technology with carefully curated physical assets.
Their mission is clear: to make rare gemstones — starting with emeralds — accessible, transparent, and investable for a broader audience through secure fractional ownership.
Institutional-Grade Tokenization
GEMx has developed a sophisticated framework that enables investors to co-own certified emeralds through blockchain-based tokens. Each token represents a fractional ownership interest in a portfolio of physical gemstones that are professionally appraised, securely stored, and independently audited.
This approach introduces several key advantages:
• Lower entry barriers to traditionally exclusive asset classes
• Transparent ownership records secured on blockchain infrastructure
• Improved liquidity compared to conventional gemstone investments
• A compliant and institutional-focused investment structure
By digitizing ownership rights while maintaining the intrinsic value of physical assets, GEMx is helping shape the rapidly growing real-world asset (RWA) sector.
A Massive Market Opportunity
The global colored gemstone market represents tens of billions of dollars, while the broader tokenization of real-world assets is emerging as one of the most transformative trends in finance. GEMx is positioned at the intersection of both developments, leveraging strong industry partnerships, advanced custody solutions, and blockchain infrastructure to build a scalable investment platform.
Their flagship offering focuses on emeralds — a rare and historically appreciated asset class — but the long-term vision extends to additional gemstones and tangible assets.
Our Belief in GEMx
We believe GEMx represents a powerful example of how blockchain technology can unlock previously inaccessible markets. By combining tangible assets with modern financial infrastructure, the company is creating new diversification opportunities for investors while maintaining transparency and trust.
The team’s institutional mindset, regulatory awareness, and strategic partnerships strongly align with our investment philosophy at VIRA Ventures.
As tokenization continues to gain traction across financial markets, GEMx has the potential to become a key player in bringing real-world assets onto blockchain rails.
We are proud to support their journey toward a more accessible, transparent, and innovative financial ecosystem.