Investing in the Metaverse Infrastructure: VIRA Ventures invests in Matera Protocol for a Tokenized Future

The concept of the metaverse is taking the digital world by storm, promising a multi-trillion-dollar opportunity by 2030, according to investment bank Citi. Yet, despite its potential, the metaverse remains a misunderstood and enigmatic concept. It requires conviction, a long-term time horizon, and visionary leadership to navigate this uncharted territory successfully.

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The Metaverse: A World of Opportunities and Challenges
The metaverse represents the next frontier of digital innovation, where the convergence of Web3 and real-time 3D gaming technology is redefining how we interact, shop, play, and conduct business online. It’s a realm where opportunities abound, estimated to be worth $13 trillion by the end of the decade, as per Citi’s estimations.
However, beneath the surface, a significant challenge looms – how to build the vast and diverse array of metaverse content required to attract users and investors.

The Challenge: On-Chain Data and Crypto-Economics
To scale the development of metaverse experiences exponentially, we need to take these experiences on-chain, much like the tokenization of finance and the introduction of on-chain data analytics revolutionized the financial industry. Tokenizing metaverse experiences will not only facilitate growth but also lay the foundation for a vibrant, liquid, and tokenized market within the metaverse.

Matera Protocol: Pioneering the Metaverse Revolution
Enter Matera Protocol, a pioneering solution built by LandVault, the largest builders of metaverse experiences. Matera Protocol is the linchpin that tokenizes metaverse experiences, bringing them on-chain, and enabling seamless human and economic coordination within the metaverse.

Key Pillars of Matera Protocol
Matera Protocol rests on three key pillars:

• Production:
  It provides a robust platform for coordinating activities and resources among all stakeholders to facilitate the production of metaverse experiences and ventures.

• Data & Discovery:
  By defining open standards and APIs for search, discovery, tracking, and performance measurement within metaverse applications, Matera Protocol ensures that users can easily explore and engage with metaverse content.

• Monetization:
  Matera Protocol generates and distributes value in real-time, trustlessly, and transparently based on contributions and ownership, fostering a thriving, tokenized metaverse economy.

Unlocking the Metaverse Economy
The success of tokenized metaverse economies depends on four key factors:

• Setting the Stage:
  Matera Protocol empowers stakeholders to define project parameters, mint experience NFTs, and deploy capital securely, laying a strong foundation for builders and investors.

• Generating and Sharing Wealth:
  Through the Rentals and Revenue Sharing modules, contributors and stakers of fractionalized project tokens receive proportional rewards, fueling the metaverse economy’s growth.

• On-Chain Data:
  Matera Protocol opens up metaverse business data and metadata to everyone, fostering a collaborative ecosystem that accelerates the application layer’s growth.

• Ownership at Every Level:
  Shared ownership and decentralization are cornerstones of Matera Protocol, ensuring that governance features are integrated from day one.

VIRA Ventures’ Investment in Matera Protocol
Our investment in Matera Protocol reflects our belief in the transformative power of Web3 and the metaverse. We recognize the importance of visionary leadership and technology that can unlock the vast potential of the 3D internet. By supporting Matera Protocol, VIRA Ventures aims to play a role in the creation of a tokenized future within the metaverse.

Conclusion
The metaverse remains a complex and misunderstood concept, but for those with conviction and a long-term vision, it presents unparalleled opportunities. With Matera Protocol and the visionary leadership of Samuel Huber and LandVault, VIRA Ventures is confident in the future of the metaverse. It’s a future where the digital and physical worlds seamlessly merge, and VIRA Ventures is excited to be part of this transformative journey.